Why Investors Will Line Up for You

Stand out in a sea of sameness—be the specialist investors seek out.

Picture a crowded venue at lunchtime. Nine vendors are selling hamburgers. Each one has a line, but none of the lines are very long. Why? Because people see the vendors as interchangeable—they’re all offering the same thing.

Now, imagine there’s just one stand selling hot dogs. The line for that stand? It’s wrapped around the block.

It’s not about hot dog…